barneys new york and lady gaga

For Barneys New York’s Holiday 2011 campaign assume vivid astro focus collaborates with Lady Gaga and Nicola Formichetti to create Gaga’s Workshop, Lady Gaga’s interpretation of the iconic Santa’s Workshop. Converting the entire men’s fifth floor into a dedicated retail installation of avaf sculptures, avaf’s campaign includes the signature artwork, custom shopping bags, packaging, product, and the 60th Street entrance at Barneys Madison Avenue flagship.

Photos by Neilson Barnard and Jamie McCarthy/Getty Images for Barneys New York, and Tom Sibley

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